Let us entertain you: what brands can learn from the entertainment industry

On: March 22, 2017

I recently attended the PromaxBDA Europe conference in Amsterdam and it reached its finale in a leather jacket frenzy last Tuesday night as local heroes DutchToast were crowned Agency of the Year. It was a deserved reward for their cannon of loud and enjoyable promos for clients like Sky CinemaRead More →

Media and entertainment sector grows by Rs 1.26 lakh crore in 2016: Report

By: Barbara R. William

On: March 21, 2017

In: Entertainment sector

The media and entertainment (M&E) industry grew by 9.1% in 2016, reaching Rs 1.26,210 lakh crore, according to the FICCI-KPMG Media and Entertainment Report 2017. The Indian media industry M&E has maintained a growth rate of 11.6% over the past few years. five years thanks to solid economic fundamentals, combinedRead More →

March 2017