This new startup has carved out a good market share in a short time
When you’ve been in the business for just four years and people know you from a sea of other perspectives, you know you’ve succeeded. And this in a nutshell is Behind Talkies. The vernacular website that started as no one in 2017 has quickly become a name to be reckoned with in the world of entertainment news. In just four years, the team behind the startup has captured a significant chunk of South India’s vernacular entertainment news world. What started as a rookie is now teaching the big guns, exactly how it’s done.
The major problem that all news websites have faced is to appear on the first page of Google search rankings. While publishing timely news articles goes a long way to ensuring this, delivering credible information was also given equal or even greater weight by Google’s algorithms. This is a key shift because with the amount of fake news circulating, it is up to news outlets to weed out the fake from the real. But most outlets have failed to balance the two, with most managing to do only one thing right. Behind Talkies has been a welcome exception and has ensured that what they post is checked and published in record time.
Over the years, this strict adherence to credibility has rewarded the team with a loyal reader base and even helped it attract new readers. The shutdowns have undoubtedly helped spur this increase in readership, but what the team has managed to do is also eat the cake from some of the biggest media houses. From the latest movie releases to songs to web series, Behind Talkies has you covered. The charismatic team behind the website has ensured that their round-the-clock working process keeps them up to date with the news 24/7. They also extend their version to other languages like Telugu and Malayalam, not only that they also settle for Tamil cooking recipes which they call Nila recipes.
At a time when digital publishers are struggling to break even or even avoid losses, Behind Talkies has not only been able to generate revenue, but to do so in a sustainable way. Sticking to a meticulous working process has been the backbone of their success, and with step after step taken every now and then, the team doesn’t seem to want or even want to deviate from its current path.
But it’s not just about giving what the reader wants in an unbiased way. The team also owes its success to the feedback it receives from its readers. Active engagement on social media has helped the team understand their audience and use constructive criticism to deliver even better. Although change is not easy, even difficult at times, the team has shown that it is good and their ever-growing reader base is a testament to their success mantra.