ODESSA, Texas (KOSA) – For many people, the weekend means going to see the latest blockbuster. But cinema is not just about entertainment.
It means popcorn and a frozen drink, which many people haven’t experienced in a whole year. It is changing rapidly.
“We have always believed that we would be back in this position as soon as possible,” said Cinergy Managing Director Christopher Maples.
Maples has been with Cinergy for almost four years. He watched the pandemic ravage theaters; he is now witnessing their return.
“We’re getting there,” he said. “Faster than we would have imagined, which presents a lot of challenges. “
These are the challenges that occupy Maples’ day. The Labor Department’s employment report for March painted a bullish picture of the entertainment industry, which grew by 64,000 jobs.
“You know, we’re hoping to be closer to 100% by May, when school ends for the summer,” Maples said. “Based on these numbers, I have to hire a hundred more members for just [the Odessa] site.”
Maples said 75% of pre-pandemic cases had returned. It’s much better than last April, when Cinergy was doing no business at all.
He attributes the increase to the number of people vaccinated, as well as a film of monstrous proportions.
“Godzilla vs. Kong really drastically boosted our sales, ”he said.
And with the currency monsters by its side, Cinergy is ready for Easter and beyond.
“We’re just trying to get the best team possible as quickly as possible. “
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