Creators Announce Launch of The Source-Entertainment News, Firstpost

Shikha Kapur, Amit Chandra and Prabhat Choudhary announce The Sourrce – the country’s first library of stories and ideas for the creative industry.

After Andaz, Launch of Shikha Kapur, Amit Chandra and Prabhat Choudhary The source, an industry-first story library committed to harnessing original storytelling from India. Acclaimed director Rajkumar Hirani finds the first story and steps in as chief creative mentor. The source strives to structure the process of harvesting ideas and concepts for the development of stories and scripts. He has cultivated a deep-rooted network, the first of its kind, of story scouts across India’s diverse geography, spanning 21 states. Scouts from Kashmir, North East, Heartland of Hindi, Punjab, Bengal, Maharashtra and Southern States send stories and ideas to Sourrce development team in Mumbai daily.

From true horror stories and folk tales, to rare tales of human achievement and rich mythology, the development team of The source handles an array of incredible story entries from across the country daily. The source also has dedicated teams to tap into untold stories in the medical, legal and business worlds. The source will offer an industry-wide subscription to access its library and will also curate dev note-specific stories. Additionally, the collaboration with Ormax Media will offer audience feedback and feedback to the development team by curating a call score for each story before it hits the library.

According to Shailesh Kapoor – Founder and CEO of Ormax Media, “At Ormax Media, we have extensively tested scripts for movies and series over the past decade. But the association with The source is particularly special because it gives us the opportunity to contribute to the development process from the very beginning, from the intuition or idea, to the story and then to the screenplay. In a rapidly changing industry, the importance of audience insights cannot be underestimated, and I am pleased that the leadership team at The source is committed to using audience input in its quest to develop great content for the Indian movie and streaming market.

Filmmaker and Chief Creative Mentor Rajkumar Hirani adds, “It’s a very powerful idea and something our industry needs. The content pipeline just exploded and as an industry we need more and more ideas. The source structures the process of finding creative ideas. Although I am not involved in the day-to-day running of the business, I will mentor and guide the creative team.

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