The leisure and entertainment sector is booming in the MENA region. Can you tell us more about its evolution?
The global leisure market is steadily recovering and returning at the forecast CAGR of 14%. Our region is experiencing phenomenal growth, with billions being invested in new or updated entertainment and leisure destinations. In the United Arab Emirates, we are in an optimal place for action, able and willing to build on decades of established excellence. Here in Abu Dhabi, groundbreaking new initiatives, including SeaWorld Abu Dhabi and the Abu Dhabi Museum of Natural History, keep us on track to meet the emirate’s goal of attracting more tourists. every year.
Along with the growing need for such options in the MENA region, we are seeing a global push as more people want to travel and splurge after years of travel restrictions. Overall, there is enormous potential within our industry. What is less well explained is how and why we can better staff the industry. It takes people, after all, to realize the full potential of an idea, an emerging industry or even a nation.
Could you tell us about Miral’s journey in training and recruiting Emiratis to be part of the UAE’s theme park industry?
Our leaders and their initiatives, including the “50s Projects,” have reminded us that if we are to build a more resilient and globally competitive nation, we must develop skills across all sectors. At Miral, we have multiple pathways, including our two-year Maharaty Talent Development Program and three-month Ambassador Training Program, to ensure that more and more Emiratis are not only welcomed but equipped to lead. in this sector.
The three-month Ambassador training program, which was launched in 2017, aims to provide participants with hands-on training at Miral’s theme parks, such as Ferrari World Abu Dhabi, Yas Waterworld and Warner Bros World Abu Dhabi. Here they can be equipped with the skills and knowledge required to excel in the leisure and entertainment industry.
To date, the program has achieved a significant milestone by recruiting 500 Emiratis, of whom 150 have reached leadership positions at the various attractions on Yas Island. Not only do they play a crucial role in shaping their careers, but they also foster a culture of learning and sharing best practices, in addition to enabling the continuous improvement of their communication skills, social relations and mutual culture.
What is the vision behind Miral’s talent development program?
In a rapidly changing and increasingly competitive world, finding a workplace that shares your values can be difficult. Flexible frameworks, policies and ethical facilities are essential. Thus, our vision is that local talent finds a workplace that matches their cultural priorities and thus contributes to the development of the nation.
Through our Ambassador and Maharaty programs alone, hundreds of young Emiratis have learned all aspects of our operations and management, and are now making a difference wherever they are. The knowledge and experience they have accumulated will benefit our nation and strengthen its welcoming culture. Additionally, we want to equip local talent for a futuristic technological world that includes in-depth knowledge of Virtual Reality, Augmented Reality, Artificial Intelligence and Machine Learning.
Read: Majid Al Futtaim to hire 3,000 Emiratis to support UAE government’s Nafis program