Entertainment News | EXPO2020 Dubai: the media and entertainment fortnight opens at the India Pavilion

Dubai, Mar 18 (PTI) The Media and Entertainment Fortnight kicked off at the India Pavilion on Friday as part of the ongoing EXPO2020 Dubai.

Apurva Chandra, Secretary, Ministry of Information and Broadcasting (I&B), Government of India, and popular Indian actor R Madhavan inaugurated the sector floor. FICCI Vice President Mr. Subhrakant Panda and CEO Arun Chawla were also present.

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The aim behind this grand launch is to showcase India’s prowess in the media and entertainment sector, promote collaborations with global counterparts and attract investment.

Chandra said it was a matter of happiness and pride that the last fortnight of EXPO2020, which ends on March 31, was given to the media and entertainment sector.

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“Media and entertainment is the most dynamic and colorful sector in the country. The whole world recognizes Indians wherever we show our films. Today is also Holi, so we have inaugurated the media fortnight and entertainment with that. Dubai is one of Not only the Indian diaspora, but people from the Middle East are fans of the Indian media and entertainment sector,” the secretary of I&B told PTI here.

From age-old practices like yoga, Ayurveda to highlighting scientific achievements across cosmic India, the interiors of the Indian pavilion showcase the traditions, history, culture and what the country is achieving in space technology , said Chandra.

“The India Pavilion is a reflection of the special relationship between India and the United Arab Emirates under Mr. Narendra Modi’s tenure as Prime Minister, namely that only four pavilions will be permanent here after the closure of the Expo on March 31, including the United Arab Emirates, Saudi Arabia and India. India Pavilion has one of the largest attendances.”

According to the official IndiaExpo2020 website, attendance at the state-of-the-art Indian pavilion is 15,987 (as of March 15, 2022).

The Indian government, Chandra said, is looking forward to collaborating at the government level with the UAE, especially on the filming front.

“We will exchange a draft Memorandum of Understanding (MoU). We have similar collaboration with 15 other countries and we are looking forward to this because there is so much interest in the UAE and India. Discussions will start but it could take six to eight months,” he added.

The entrance gate to the Indian pavilion has words from several Indian languages ​​including Tamil, Hindi, Sanskrit, Urdu and Gujarati engraved on the structure.

Comprised of 600 individual blocks, the structure’s facade uses kinetic architecture to tell 75 stories about the country’s history, geography, and literature with a captivating stimulus of “constant change.”

According to the tour guide, the blocks change throughout the day and that means ‘India in motion’.

The pavilion sits on 1.2 acres of land donated to the Government of India by the Government of the United Arab Emirates in 2018.

There is also a holographic figure of Prime Minister Narendra Modi thanking the UAE government for the gesture and offering the opportunity to perform at EXPO2020.

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