Entertainment News | Murugan beats for Indian technological prowess at Cannes

New Delhi, May 22 (PTI) India has the largest talent pool in the audiovisual sector, including artificial intelligence and virtual reality, Union Minister L Murugan said on Sunday and urged filmmakers in the around the world to explore the country’s lucrative film market.

Speaking at Cannes Next, a business event on the sidelines of the Cannes Film Festival in France, Murugan touted India as a great land of storytellers with the largest pool of technical and software talent, which plays a crucial role in filmmaking.

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“Broadcasting is where technology meets art,” he said, expressing his delight that five Indian start-ups are showcasing their expertise in dubbing, automated lip-syncing solutions and games during of the event.

Prithvi Jain, co-founder and CEO of VerboLabs, a subtitling service in the world’s major languages, made a pitch to entertainment industry representatives at Cannes Next.

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Jyoti Joshi, co-founder of Kroop AI, said her start-up specializes in generating high-quality videos with only audio or text input, which allows customers to reach customers with hyper-personalized videos created using artificial intelligence.

Roots Video, a streaming platform for underrepresented Indian languages, and Gamitronics, which specializes in building electronic toys and business robots, also showcased their skills at the trade event.

Aditi Shrivastava, co-founder and CEO of Pocket Aces, said her company is trying to create India’s largest online media conglomerate.

“The beauty and aesthetics of the films are accentuated and given superlative effects by the excellent sound and visuals,” said Murugan, praising Cannes Next organizers for giving a platform to budding talents and start-ups. ups in the audiovisual field. and filmmaking.

“I hope their ideas (from five start-ups) will influence producers, financiers and business enthusiasts, and give them a wider platform for their product. local to the global stage,” Murugan said. as said in a statement here.

He said that new technologies of blockchain, deep learning, artificial intelligence and virtual reality are making huge advances in filmmaking. “Content translations, effective subtitling break down barriers once posed by languages,” he said.

Murugan said that with more than 2,000 films produced in different languages ​​every year, India was the biggest producer of films and its population of 1.3 billion provided one of the largest and most important film markets. the most lucrative.

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