Entertainment News Roundup: Analysis-Sony faces deep-pocketed rivals in war over gaming’s future; UK bans advert showing girl eating cheese upside down etc.

Below is a summary of the entertainment news briefs.

Analysis-Sony faces deep-pocketed rivals in war over gaming’s future

Sony Group, perched atop the games sector, faces a fresh challenge from cash-rich rivals betting on a boom in next-gen online video games as the Japanese conglomerate eyes expansion on multiple fronts, including electric cars. Microsoft Corp, a latecomer in the generational console battle with Sony, has taken a major step to position itself for the “metaverse” – a proposed immersive experience where people play, shop and socialize online – with a $69 billion deal. dollars for “Call of Duty” developer Activision Blizzard.

UK bans advert showing girl eating cheese upside down

Britain’s advertising regulator has banned a TV ad that showed a girl eating cheese upside down, saying it could encourage behavior that could cause choking. The advert for Dairylea cheese, a brand of US snacks giant Mondelez, appeared on UK video-on-demand services in August last year.

Sony slips on ‘monumental challenge’ of Microsoft gaming deal

Shares of Japanese group Sony fell 9% on Wednesday after gaming rival Microsoft announced it would buy developer Activision Blizzard in an industry-record $68.7 billion deal. While Sony’s PlayStation is widely seen as having a leg up in the generational battle with Microsoft’s Xbox, the “Call of Duty” manufacturer’s purchase comes as Microsoft aggressively expands its Game subscription service. pass.

Music Grammy Awards moved to April 3 in Las Vegas

The Grammy Awards for Best Musical Performance has been postponed until April 3 in Las Vegas, the Recording Academy and broadcaster CBS said in a statement on Tuesday. The awards were scheduled to take place on January 31 in downtown Los Angeles, but organizers canceled that date as the Omicron variant sparked a new wave of COVID-19 infections.

Microsoft to Gobble Activision in $69 Billion Metaverse Bet

Microsoft Corp is buying “Call of Duty” maker Activision Blizzard for $68.7 billion in the games industry’s biggest deal in history as global tech giants claim a virtual future. The deal announced by Microsoft on Tuesday, its biggest ever and expected to be the largest all-cash acquisition ever, will bolster its firepower in the booming video game market where it faces leaders Tencent and Sony.

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