Film and Entertainment Market 2022: Explore the key factors that will drive the global market by 2027

Allied market

PORTLAND, PORTLAND, OR, USA, March 21, 2022 / — In the recent past, several virtual distributors of live multi-channel video programming (MVPD) have launched several offers combining live networks and on-demand content. As consumers of all age groups stream more content than ever before, there is an ongoing dynamic shift from traditional pay-TV to subscription-based paid streaming video services, alongside the growth in the number of smartphones and of tablets. The growing popularity of high quality videos in terms of clarity is expected to intensify the demand for better media streaming services. In addition, the focus of OTT service providers, such as Netflix and Amazon, on providing 3D movies along with the growing popularity of 4K UHD content will be the main driver of growth in global media and entertainment content, thus influencing the film and entertainment market positive growth.

The media and entertainment market landscape is highly competitive and consists of some of the major players in the industry. In terms of market share, some of the major players currently dominate the movie and entertainment market. However, with advances in emerging network technology (5G) in OTT services, new players are increasing their presence in the market, thereby expanding their business footprint in emerging economies.

Competitors involved in the cinema and entertainment market are turning to regional cinema to develop their creations. The tendency to look beyond traditional media to build stronger connections with audiences is seen in actors. The growing demand for regionalization offers a wide range of themes and genres for filmmakers. Easy access to the public through various platforms such as television and the Internet has encouraged the emergence of new talent. The increased adoption of mobile communication and internet in countries like China, South Korea and India is driving the industry progress in emerging markets. Thus, the stagnation in the global cinema and entertainment market due to the maturation of major markets such as the United States is overcome by growing demand and rapid progress in these countries.

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Major industry players – CBS Corporation and CBS Broadcasting Inc.; Sony Corporation; Disney; Time warning; the 21st century vixen; Viacom Inc.; Comcast (NBCUNIVERSAL MEDIA; LLC. & DreamWorks Animation LLC.).

Analysis of the COVID-19 scenario:

1. There is a secular decline in movie attendance, most major markets are in decline.
2. Theater operators also face a shrinking cinema window, the length of time studios only show movies in theaters before releasing them for sale, download or streaming. Since the turn of the century, the theatrical window has narrowed.
3. Increasingly promotes streaming video on demand (SVoD). Many SVoD services are now owned or invested in by film studios, which dampens the incentives to maintain a long cinema window and stimulates an increasingly competitive streaming environment.

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