How Social Media Rebuilt Advertising | Entertainment News

Just a few years into the 21st century, social media took the world by storm with the emergence of Facebook in 2004, after predecessors like Friendster and Myspace. YouTube became a thing in 2005, followed soon after by Twitter. Instagram debuted in 2010, and TikTok is currently serving as an inspiration to many booming social platforms with its high engagement and large-scale profits. In fact, TikTok overtook Google in 2021 as the most popular website.

Instagram is perhaps the most famous social media platform for introducing the concept of influencer. What exactly an influencer is tends to be loosely defined, as it doesn’t require fame or influence per se. Instead, part of the job description is having the tenacity to project a personal image in the digital world and, in doing so, affect the behavior (and spending habits) of followers.

Influencers post and share their daily lives through photo and video posts to connect with their followers and inspire them to learn more about the products they use or recommend. In 2014, Instagram launched its paid advertising feature, which allowed brands to partner with various influencers to sell products to consumers with the tap of a finger. The influencer gets paid to share and post the product on their platform. It was, from the start, a win-win situation for both parties.

Gone are the days when ad agencies needed to schedule expensive photo shoots and buy magazine placements to sell a product. Other longstanding rules of the advertising world were also quickly becoming outdated, such as trying to forecast consumer trends months in advance and engaging marketing think tanks to develop a “persona” (think Tony the Tiger or Geico’s Gecko) to make a more personally identifiable brand for the average consumer. The advertising game has now evolved, with consumers becoming an active driving force behind a product. To get a more detailed look at how and why this happened, Planoly analyzed social media, advertising and consumer trends to highlight how advertising evolved from catchy slogans, jingles and celebrity endorsements. in the digital age of social media influencers and online measurement. .