Innovative cashless entertainment – News

From Embed’s founding in 1956 to the present day, the company has introduced its innovative fintech services and led a transition to a cashless society in the entertainment industry.



By Anam Khan

Published: Mon 11 April 2022, 08:53

Last update: Mon 11 Apr 2022, 10:16 AM

The future of money is considered by many to be a digital paradise. A world in which all financial transactions are carried out only by non-analog means – a true cashless society.

Increasingly, we see traditional banks and physical cash losing out to digital currencies and challenger FinTechs, with successive crises, in particular the emergence of the COVID-19 pandemic – accelerating fundamental changes in the way whose money we manage and regulate.

Many businesses in the entertainment and entertainment industry go cashless. The trend has grown as it is safer and more logical for many customers. However, going cashless doesn’t just mean using credit or debit cards, or apps, but it could also mean creating a whole new custom system using RFID wristbands, tokens, virtual game cards and more. . Bowling alleys, carnivals, arcades and amusement parks are already transitioning to different methods that make sense for them and their guests.

Renee Welsh, CEO, Embed and Booking Boss.

Renee Welsh, CEO, Embed and Booking Boss.

Speaking of the same, Renee Welsh, CEO of Embed and Booking Boss, shared how people have embraced innovative payment solutions and how Embed is redefining itself to cope with ongoing transformations. “We’ve been in this industry for 20 years. We actually have deep operational knowledge of our industry and how it works. Our customers rely on us to use technology to take them into the future. One of the main reasons why customers choose to work with Embed is that they are not only investing in the technology we have today, but also investing in future-proofing their business for years to come. continues to grow, so does their business – they will receive automatic software updates the strength of our cloud-based solutions which is the result of our winning partnership with Amazon If Apple, Google and Amazon have chosen to s associate with Embed, why not you?”

Transforming the entertainment industry since 2001, Embed is the ultimate provider of cashless solutions for the entertainment, entertainment and leisure industries which showcased its latest groundbreaking innovations at the Dubai Entertainment Amusement and Leisure (DEAL) Show 2022, which s ran from March 28 to March 30.

Speaking in more detail about cashless technology, Welsh added, “We were in the cashless space and were providing cashless technology and software long before they were popular. years in entertainment businesses, moving from manual coin and ticket processes to cashless solutions. This has helped us to engage more actively with and understand our customers. We aim to deliver a superior customer experience , so our technology development is centered around the customer experience, because when the customer thrives, the operator thrives. And that’s at the heart of everything we do and how we do it.”

Feeding your payment solution

At last year’s IAAPA Expo in Orlando, when Attractions pros returned to the show in person for the first time in two years, Embed unveiled its latest product – the self-service KIOSK+, which includes one of the largest touch screens in the industry. . It impressed show attendees with its expandable and customizable modularity, as well as its attractive design. Additionally, it has a smaller footprint than 100% of industry kiosks, allowing operators to use their retail space for revenue-generating games instead of bulky outdated kiosks.

Discussing in more detail how cashless payments have gained momentum around the COVID-19 pandemic, Welsh touched on the metrics that have helped the company grow. “The pandemic has changed consumer behavior in such a way that cashless solutions like Embed can no longer be ignored. It has allowed us to understand our customers, who they are, what they do in our establishment, what helps to build loyalty around their brand so they can attract return visitors, which we can’t do with cash and tickets because they’re largely anonymous.”

Basically, going cashless ensures strict control over a budget and can save significant amounts of money. At a time when the industry is increasingly concerned about environmental sustainability, this new approach to spending also significantly reduces the amount of paper.

“The COVID-19 pandemic has acted as a coercion and accelerated the adoption of cashless payments and interactions, which has been very positive for several reasons. The first is that it’s less tactile and it’s is much more convenient.From an operational point of view, we are moving away from all manual processes, which cost a lot of money from an administration operations point of view.Embed’s hardware and software solutions eliminate problems caused by the use of tokens and tickets, such as high purchase costs for materials and additional maintenance costs for parts, traffic jams and labor – not to mention downtime operational,” Welsh explained.

Lasting loyalty

Loyalty and customer retention strategies are an integral part of an entertainment business’s success plan. Embed’s mobile wallet, which is part of the Mobile Portal module, is easy and convenient for guests to use. It’s cloud-based and there are no apps to download. It is a virtual game card that resides in a consumer’s mobile wallet. Operators can easily bundle offers, generate repeat visits and build customer loyalty. The only Apple and Google certified mobile payment solution in the industry since its launch in 2019 – customers can easily buy and top up cards from their phone without leaving the game.

Speaking in more detail about the partnership with Apple, Google and AWS, Welsh added, “We understand that we are on a mission to provide mission-critical solutions to businesses that use our technology and rely on us to run it all. We look to the future of technology and assess how it will increase revenue and reduce operational and administrative costs. We are constantly working to provide a seamless experience for our customers. We have been able to achieve this through our deep operational knowledge, as well as our partnerships with AWS , Google, and Apple. Our partnerships with these three industry titans have given us access to much of their pilot technology, allowing us to experiment, test, and review applicability for the entertainment center. family of the future, which is very exciting.”

Expansion plans

Embed featured demos of the new KIOSK+, the award-winning mobile wallet, the integrated cloud-based software solution TOOLKIT, the smartTOUCH arcade debit card reader, and a full line of wearable technology and gaming cards. game at the DEAL lounge.

The company established its first office in the UAE in 2013. Discussing plans to expand operations in the UAE and the Middle East, Welsh added, “We work with some of the biggest companies in the UAE like Magic Planet and Global Village. We are now looking to expand into Saudi Arabia as we have several clients there. The Middle East is unique in itself. Currently, the global family entertainment industry is growing at a rate of 11%, but the Middle East is accelerating that rate to 13-14%. Much of the recognition in this region came years ago that entertainment is an important pillar of their growth strategy. Many facilities here in the UAE are world class because they look at technology, understand the value of a business like an Embed, who are the innovators in the technology industry, which enables, empowers and facilitates their operations. “

“We are seeing an acceleration in spending because consumers have finally been driven from their homes. They are desperate for human and social interaction and just want to have fun and create more memories for their family and friends. I think these two things are driving the accelerated growth here as the UAE quickly brought the post-pandemic situation under control,” the Welshman said.

Finally, talking about Embed’s journey over the years, Welsh takes us back to the early days when Embed was preparing to become one of the leading players in its genre. “We have a rich heritage in family entertainment, arcades and entertainment dating back to 1956 when our founders owned and operated their own family entertainment center – they developed the cashless technology solution for their entertainment business. 20 years ago they offered it to other family entertainment centers and thus Embed was born. It’s in the DNA of our history – we are innovators and pioneers. We are constantly looking to to improve our technology and services in this industry, while ensuring that our services and care are at their best.We have even launched a comprehensive online support service and 24/7 support, especially in the UAE region and around the world. We are doing so many exciting things, and we are also using new technologies to drive our services, c which is beneficial for our customers.”

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