LOL Surprise breaks new ground in family entertainment with Live Hologram Tour of the US – ToyNews

A new immersive LOL Surprise Hologram Tour tours the United States this fall, marking the latest innovation from the award-winning and globally revered toy brand.

LOL Surprise Live – Calling All BB’s to feature fan favorite and bestselling characters Lady Diva, Royal Bee, Neonlicious and Swag in the first family show with original music, dancers, DJ and live holograms never seen before. The first leg of the US 44-city tour will begin September 30 in California.

The tour will travel coast to coast, to Chicago, Atlanta, Detroit, Las Angeles and more.

LOL Surprise! is a toy brand that quickly gained recognition for its innovation and mission to engage the public in play and family experiences. The new tour will now use “revolutionary hologram technology” to bring popular characters to life through song, dance and live audience interaction.

MGA CEO Isaac Larian said, “We all love our LOL Surprises! fans and this experience will surprise and amaze fans from three to 99 years old. A moment not to be missed. A Superbowl meets the Grammys event for kids and families of all ages.

Jonathan Shank, LOL Surprise Live Tour Producer at Terrapin Station, said, “We are thrilled to be the first family touring show to use this revolutionary live hologram technology. Fans who attend the show will dance, sing, and experience a show in a way they’ve never done before. “

The live concert will feature songs from the upcoming LOL Surprise! album (Magic Star / Sony), featuring the first release “I’m a Queen”, as well as classic hits like “Calling All BB’s” and “Remix. “.

A phenomenon in the children’s toy and entertainment industry, LOL Surprise! has become a success since its launch in 2016. With more than 15 billion YouTube views, LOL Surprise! is one of the most beloved brands in the world with famous fans like Kim Kardashian, Cardi B, Ciara and many more.