Led by digital and online games, the media and entertainment sector grew 13.4% in 2018 to reach Rs 1.67 trillion.
Online games (including fantasy and e-Sports) saw 52% growth in gamers reaching 278 million in 2018, according to an Ficci-EY report
Advertising budgets continued the transition to digital media, where ad spend grew 34% to account for 21% of all spend.
Digital subscriptions grew by more than 262% as Indians opened their purse strings to pay for online content. From Rs 390 crore in 2017, digital subscription revenue increased to Rs 1,420 crore in calendar year 2018.
Television advanced in the industry average thanks to a strong performance from regional brands and sporting events. Print accounted for the second largest share of the industry, despite being static
Advertising revenue accounted for 51.2% of the harvest in 2018 and is expected to reach 52.4% by 2021
The report also predicts that mass content consumers will shrink in size as paid OTT takes off.
First published: Wed 13 Mar 2019. 02:13 IST