As a result of Netflix’s deal with Sony to give the streaming service exclusive post-theatrical window rights to the Sony movies before they go elsewhere, I mentioned that this was exactly what. that both parties needed.
Now, after Disney’s own deal with Sony that’s set to host much of Sony’s library content on Disney properties, it’s clear the House of the Mouse is getting what it does. wanted to: Control of the home entertainment market.
Bringing the Spider-Man movies to Disney + has rightly grabbed the headlines due to the importance of this property to Sony and Disney. While Marvel (pre-Disney) sold the film rights to its flagship character for just $ 7 million in 1998, Disney still owns the short-format animation rights as well as the comic book and merchandising rights. And after the direction of Andrew Garfield of Sony The Amazing Spider-Man The films failed, Sony struck a deal with Marvel to hand the creative direction to Kevin Feige, folding the character back into the Marvel Cinematic Universe.
The results have benefited everyone. Marvel once again has more control over its most popular hero, and that relevance and success is fueling its comic / merch sales. Meanwhile, Spidey’s integration into the MCU ultimately benefits Sony, which wins the box office. Spider-Man: Far From Home (the second MCU Spider-Man movie) is currently the 25th best movie of all time ($ 1.13 billion) and its predecessor, Spider-Man: Homecoming is 67th ($ 880.2 million). By comparison, only two of Sony’s five live-action Spider-Man films broke the $ 800 million mark (2002 Spider Man and 2007 Spider-man 3, which both starred Tobey McGuire).
With all seven of Spider-Man’s live-action movies to date on Disney +, the service is establishing itself more as the hub for all things Marvel streaming, and at no additional cost to consumers beyond the subscription price. Netflix will have the benefit of an exclusive window on new Spider-Man titles without charging consumers. However, that only fuels more interest in a Disney + membership after that window ends and those titles (including the next one Spider-Man: No Path Home) join the rest of the library content on Disney +.
It’s not even about making the Disney-Sony deal a Marvel / Spider-Man deal, either. By acquiring content from Sony’s library, Disney (across all television and streaming platforms) becomes the premier home entertainment hub for American audiences, as it owns the rights to many of the highest grossing movies of all. time. While it’s not exactly analogous to more popular movies, you could at least say that people willing to spend money on something mean that it IS popular, to some extent.
Looking at the highest grossing movies of all timeDisney now controls the streaming rights to about two-thirds of the best titles and can offer them at no additional cost, unlike its various video-on-demand competitors. In addition to Spider-Man, some of Sony’s most popular franchises also include many titles directed by Will Smith (including Men in black), Hotel Transylvania, Smurfs, Jumanji, resident Evil, Terminator, and the “Da Vinci Code/Angels, among many others. It looks like the streaming rights for James Bond may reside with Universal – although Sony distributed many of the 007 films before 2015.
Either way, Disney’s goal here is to be a one-stop-shop for home entertainment without the high fees of premium video-on-demand space. At the same time, they are ready to experiment with PVOD (see Mulan and this summer Black Widow and Cruel releases), while continuing to fuel their complete control of the current box office environment. If that sounds like a lot of balls in the air, that’s also how Disney does things. Ultimately, they want you to watch their content on any screen. The deals they’ve made to date, associated with the latter company with Sony, only help consumers stay fully connected with the ecosystem, spending money with Disney in some way or another. other.