The Middle East media and entertainment market has been

New York, February 02, 2021 (GLOBE NEWSWIRE) – announces the publication of the report “Middle East Media and Entertainment Market – Growth, Trends, COVID-19 Impact, and Forecasts (2020 – 2025)” – https: //
According to the GSMA, the region has a mobile social media penetration of 44%, double the level of 5 years ago. Facebook now has 187 million monthly active users in the region. The social network in Saudi Arabia has more than 10 million active users, or 38% of the population, and 8.3 million in Turkey (13%).

– The market has also experienced significant changes over the past two years. One of the most important steps was the opening of the cinema market in Saudi Arabia. With the growing demand for leisure and entertainment in the region, the country’s media and entertainment industry is expected to register tremendous growth in the coming years.
– In addition, the television sector in the region is also in transition. The market until now dominated by free-to-air broadcasting (DTH) is increasingly populated by new players in pay TV and OTT. GCC countries are investing more and more in upgrading technology due to broadband initiatives from various countries to support OTT videos. A growing number of broadcast networks such as Starz Play, icflix, Istikana and Netflix, operating globally and locally, offer subscription VOD services to viewers in the region.
– During lockdown, the media and entertainment industries thrive in the digital space. Changes are being implemented by film distributors to remedy the difficulty of releasing films in theaters. One solution is to use transactional video-on-demand platforms for new releases. Likewise, the consumption of music, video, games and other forms of entertainment has increased during the lock-out period and may change the mode of operation permanently. For example, MBC Group reported a significant increase in its overall performance, as well as its individual channels. MBC Group TV Rating Points (TRP) increased 13% in the third week of March compared to February, while average time spent per day on TV increased 11% to 5 ,6 hours.

Key market trends
Video-on-demand segment expected to experience significant growth

– Increased penetration of mobile devices and faster and cheaper Internet connectivity, as well as the shift from traditional payment models to the subscription payment model, have increased the growth of video on demand across the region. Additionally, the increased focus on improving the customer experience is leading to the overhaul of streaming platforms giving customers overall control over what to watch, where and how.
– For example, in December 2019, Orbit Showtime Network revamped its streaming platform named WAVO in the Middle East. The overhaul changed viewing from linear to non-linear television, which eliminated the need to follow a fixed schedule pre-planned by the television network.
– According to Mideastmedia, as of 2019, traditional media use declined in all of the countries surveyed. The percentage of nationals who watch TV fell the most in Qatar and Jordan from 2013 to 2019 (down 26 and 22 percentage points, respectively).
– With the rise of video on demand and streaming services, the market for OTT players has become very competitive. The penetration of these services is also lower in this region compared to other parts of the world and poses a threat from foreign competitors such as Apple TV and Disney. However, it is difficult for a few players to gain significant market share because low subscription prices allow customers to have more than one service.

Advertising is expected to see moderate growth in traditional media

– The advertising segment is expected to grow at a moderate pace in traditional media due to the introduction of new online channels. In 2019, the readership of print newspapers fell by more than 50 percentage points in Qatar and the United Arab Emirates and by more than 30 points in Tunisia and Jordan. Although newspaper readership has fallen by 15 points in Saudi Arabia, 44% of Saudis still read a print newspaper. Radio use increased by 10% in Egypt from 2013 to 2019.
– The gaming industry is also booming in the Middle East, leading to an increase in mobile app downloads. As a result, many players advertise on these apps, resulting in in-app purchases. The increase in the use of social platforms by young people in the region has also increased the growth of online advertising. For example, Instagram has 60% of users in the 18-24 age range.
– In addition, social media influencers have a strong presence in the region, attracting the younger population which represents more than 50% of the total population and has therefore become a new channel to spread awareness of any type of media. Although online media have grown considerably, the government imposes strict regulations on the type of content used in advertisements.
– The Telecommunications Regulatory Authority (TRA) also monitors online advertising in the application of the IAM policy and has the discretion to block online content if it is against the policy and other legislation local. In addition, advertisements produced, placed or distributed in the United Arab Emirates or imported into the United Arab Emirates must comply with national media content standards and media law.

Competitive landscape
The market is very competitive, with the presence of major international players. The market presents growth opportunities during the forecast period which is expected to further stimulate the competition. With few players holding a significant share, the market has an observable level of consolidation.

– April 2020 – Orbit Showtime Network (OSN), one of the region’s leading entertainment networks, has signed a multi-year agreement with Intigral, the media arm of STC and leading provider of digital entertainment and sports in the MENA region, for its flagship Home Service and OTT product, Jawwy TV.
– February 2020 – Government-owned Abu Dhabi Media announced a new lineup of programming across all of its platforms, as well as the relaunch of ADTV, AD Sports and AD Radio. As part of an ongoing transformation, Abu Dhabi Media has updated its brands’ websites, launched new digital platforms, and enabled the Apple TV and Alexa smart speaker apps.

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