The state of the media and entertainment sector in India

India’s media and entertainment sector is one of the fastest growing industries in the country. The sector grew 11% to $20 billion in total revenue in fiscal 2016, according to a report by FICCI and EY. It is expected to hit $35 billion by fiscal year 2021. Television broadcasting, distribution, film, print, radio, advertising and digital are some of the segments that have driven growth. Television dominates the sector with a market share of 46%, followed by the written press and films. Digital accounted for 6% of the market share and ranked fourth in 2016. Total ad spend across all segments in India was $8.18 billion in 2016 and is expected to reach $16.7 in 2020 Total employment in the sector was estimated at 0.46. million in 2013. It is expected to grow at an average annual rate of 13% to reach 0.75 million by 2017. Strong demand for skilled professionals and specialized labor in various professional roles is driven by the use new media and the digitization of films and TV, as well as the launch of new channels in all genres.

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