Video Game Market Overview In The Interactive Home Entertainment Industry | Rising popularity of augmented reality games to become a key driver | Technavio

LONDON–(COMMERCIAL THREAD) – The global video game market is expected to grow by $ 44.64 billion in the period 2020-2024, according to Technavio’s latest market research report. The report provides a detailed analysis of the impact and new opportunities created by the COVID-19 pandemic. The report also helps customers track new product launches in direct and indirect markets related to COVID-19.

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AR games are more and more popular among users. These games integrate visual and audio content with the physical environment to provide an enhanced experience for users. For example, Pokémon GO provides a battleground in a real environment and overlays virtual animated objects with the players’ environment. The growing popularity of these games encourages major market players such as Microsoft, Google LLC (Google), Apple Inc. (Apple), Sony Corp. (Sony) and Nintendo to invest significantly in AR technologies. In addition, several mobile device manufacturers are introducing smartphones with AR technology. All of these factors will influence the growth of the global video games market during the forecast period.

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The global interactive home entertainment market is the parent market of the video game market. Within its scope, the interactive home entertainment market covers companies engaged in the production of interactive game products, including mobile game applications. It also includes educational software. Our Video Game Market report offers holistic analysis, market size and forecast, trends, growth drivers, and challenges along with analysis of several large and small vendors active in the market including Activision Blizzard Inc., Alphabet Inc., Apple Inc., Nintendo, Tencent, Electronic Arts Inc., Gameloft, Konami, Microsoft and NCSOFT Corp.

Technavio Video Game Market research report identifies key drivers, trends, challenges and market scenario during the forecast period. The report also analyzes the impact of these factors on the overall interactive home entertainment market.

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Video game market: segmentation analysis

the global video game market has been analyzed on various segments to identify market dynamics, developments and key growth areas during the forecast period. The report also offers information on high growth regions and opportunities for vendors operating in each sub-segment of the video game market. The market is segmented as follows:

Platform

  • Computer devices

  • Consoles

  • Mobile devices

Geography

  • North America (NA)

  • South America (AS)

  • Europe

  • Middle East and Africa (MEA)

  • Asia-Pacific (APAC)

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Supplier landscape

Technavio Industry Coverage uses a variety of sources and tools to gather information about multiple stakeholders and their offerings in the video game market. Sources such as corporate websites, annual reports, white papers, subscription and internal databases, industry reviews, publications and magazines are used in addition to other relevant sources. The vendor landscape provides a framework for estimating the interactive home entertainment market, while categorizing vendors into pure, category-driven, or diversified games based on their offerings. All market reports provide the key players and contributors in the value chain based on an internal influence index, developed using several industry and market parameters.

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