Video Game Market Overview In The Interactive Home Entertainment Industry | Rising popularity of augmented reality games to become a key driver | Technavio

LONDON–(COMMERCIAL THREAD) – The global video game market is expected to grow by $ 44.64 billion in the period 2020-2024, according to Technavio’s latest market research report. The report provides a detailed analysis of the impact and new opportunities created by the COVID-19 pandemic. The report also helps customers track new product launches in direct and indirect markets related to COVID-19.

Learn more about the impact of COVID-19 on the video game market – Request a free sample report

AR games are more and more popular among users. These games integrate visual and audio content with the physical environment to provide an enhanced experience for users. For example, Pokémon GO provides a battleground in a real environment and overlays virtual animated objects with the players’ environment. The growing popularity of these games encourages major market players such as Microsoft, Google LLC (Google), Apple Inc. (Apple), Sony Corp. (Sony) and Nintendo to invest significantly in AR technologies. In addition, several mobile device manufacturers are introducing smartphones with AR technology. All of these factors will influence the growth of the global video games market during the forecast period.

Video game market: analysis of the impact of COVID-19 on related markets

Global Game Development Software Market 2020-2024

Get a FREE sample report

Global Arcade Games Market 2020-2024

Get a FREE sample report

Global In-Game Advertising Market 2020-2024

Get a FREE sample report

Video game market: analysis of the impact of COVID-19 on the parents’ market

The global interactive home entertainment market is the parent market of the video game market. Within its scope, the interactive home entertainment market covers companies engaged in the production of interactive game products, including mobile game applications. It also includes educational software. Our Video Game Market report offers holistic analysis, market size and forecast, trends, growth drivers, and challenges along with analysis of several large and small vendors active in the market including Activision Blizzard Inc., Alphabet Inc., Apple Inc., Nintendo, Tencent, Electronic Arts Inc., Gameloft, Konami, Microsoft and NCSOFT Corp.

Technavio Video Game Market research report identifies key drivers, trends, challenges and market scenario during the forecast period. The report also analyzes the impact of these factors on the overall interactive home entertainment market.

Buy 1 Technavio report and get the second at 50% off. Buy 2 Technavio reports and get the third free.

See a market overview before you buy

Video game market: segmentation analysis

the global video game market has been analyzed on various segments to identify market dynamics, developments and key growth areas during the forecast period. The report also offers information on high growth regions and opportunities for vendors operating in each sub-segment of the video game market. The market is segmented as follows:


  • Computer devices

  • Consoles

  • Mobile devices


  • North America (NA)

  • South America (AS)

  • Europe

  • Middle East and Africa (MEA)

  • Asia-Pacific (APAC)

Sign up for a free trial today and get instant access to over 17,000 market research reports

Technavio SUBSCRIPTION platform

Supplier landscape

Technavio Industry Coverage uses a variety of sources and tools to gather information about multiple stakeholders and their offerings in the video game market. Sources such as corporate websites, annual reports, white papers, subscription and internal databases, industry reviews, publications and magazines are used in addition to other relevant sources. The vendor landscape provides a framework for estimating the interactive home entertainment market, while categorizing vendors into pure, category-driven, or diversified games based on their offerings. All market reports provide the key players and contributors in the value chain based on an internal influence index, developed using several industry and market parameters.

About Technavio

Technavio is one of the world’s leading technology research and consulting companies. Their research and analysis focuses on emerging market trends and provides actionable information to help companies identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialist analysts, Technavio’s report library includes over 17,000 and more reports, spanning 800 technologies, spanning 50 countries. Their customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research and actionable market intelligence to identify opportunities in existing markets. and potentials and assess their competitive positions in changing market scenarios.