Western Digital Corp. Expands Presence in Media & Entertainment Market Through Key Industry Alliances

LAS VEGAS, April 18, 2016 / PRNewswire / – NATIONAL BROADCASTERS ASSOCIATION SHOW (NAB 2016), BOOTH # SL9721 – By helping the world harness the power of data, Western Digital Corporation (NASDAQ: WDC) today announced it has joined three key technical organizations in the media and entertainment (M&E) industry. As an active member of the Society of Motion Picture and Television Engineers (SMPTE), the Entertainment Technology Center (ETC) of University of Southern California (USC) and the Hollywood Professional Association (HPA), Western Digital will help drive object storage and other essential cloud storage technologies for a wide range of production-driven environments.

“Storage is a vital consideration in all multimedia workflows for technologists in industry,” said Barbara lange, executive director of SMPTE and HPA. “It is very important for us to welcome the leading storage technology companies in order to have essential information on the future of cloud-based object storage. ”

Western Digital will provide technical training to these organizations, focusing on the value of storing objects across workflows, from acquisition to delivery, as it helps reduce costs, increase performance and efficiency, and ensure data sustainability and security. The company will also contribute to organizations by sharing advanced cloud-based storage methodologies for rapid access to media archives, as well as forward-looking delivery approaches for data-rich media content.

“Working with the media production industry to define application storage requirements is essential, and these new relationships will help us do that,” said Barbara murphy, vice president of marketing at WDC. “Our teamwork with SMPTE, ETC and HPA will help us advance the benefits of object storage in the media industry. Through our involvement with ETC, we look forward to motivating emerging industry leaders by demonstrating the important role cloud storage plays in media production as they begin to influence the breadth of M&E companies in Hollywood and beyond.”

HGST and key media companies including QStar, Scale Logic and WCP will be on the HGST booth (# SL SL9721) at NAB. WDC will highlight its SMPTE, ETC and HPA relationships and present the HGST active archiving system, its Amazon S3®-compliant, scalable object storage system, which delivers massive scalable capacity at a low total cost of ownership that rivals the economics of traditional cloud infrastructure.

What: Show by the National Association of Broadcasters
When: April 18 – 21, 2016
Or: Las Vegas, Nevada
Stand (s): HGST # SL9721

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About Western Digital Corporation
Western Digital Corporation (NASDAQ: WDC) is a leading developer and manufacturer of storage solutions that empower users to create, operate, experience, and preserve data. The company responds to the ever-changing needs of the market by providing a comprehensive portfolio of compelling, high-quality storage solutions with efficient technology deployment, high efficiency, flexibility and speed. Our products are marketed under the HGST and WD brands to OEMs, distributors, resellers, cloud infrastructure providers and consumers. For more information, please visit www.hgst.com and www.wd.com.

About HGST
HGST (@HGSTStorage) branded storage solutions power the markets and businesses that shape our lives, providing possibilities for the cloud, businesses and sophisticated infrastructure everywhere. For more information, please visit www.hgst.com.

Long Live Data is a trademark of Western Digital Corporation or its subsidiaries in United States and / or other countries. Amazon S3 is a trademark of Amazon.com, Inc. or its affiliates. All other marks are the property of their respective owners.

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SOURCE Western Digital Corporation

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